Nepal promoted in India, bags award in Tourism Fair

Boudhanath stupa, one of the major tourist attractions in Kathmandu. Photo: File photo
Boudhanath stupa, one of the major tourist attractions in Kathmandu. Photo: File photo

KATHMANDU, Nepal- Nepal Tourism Board (NTB) in association with other private travel and tour operators in the country have participated in Travel & Tourism Fair,TTF-2013, in India, promoting Nepal as an ultimate destination for the travel lovers.

During the fair held at the Indian state of Gujurat from 16-18 August 2013, the Nepali side promoted the country with the aim of increasing awareness and educating the Indian travellers on Nepal’s tourism products and offerings targeting upcoming season of Dashara and Puja Holidays in Gujurat.

Commemorating this year as Mount Everest Diamond Jubilee Celebrations, Nepal is marketed as an ultimate adventure destination that is rarely found anywhere else in the world.

“NTB and the participating company from Nepal; Yeti Airlines Domestic, Monterosa Treks and Expedition,Nepal Holiday Maker Tours and Travel, Fishtail Tours and Travels, Himalayan Glory Travels and Tours and, Abhiwadan Holidays  engaged in both B2B and B2C promotion during the fair,” said NTB in its press statement.

“Amongst many exciting options, the private sector had customized various lucrative packages for the Indian tourist at the fair. Pilgrimage, Leisure, Soft Adventure Activities and Muktinath pilgrimage tour drew special attractions.”

The three day fair attracted more than 20000 visitors. 100 stalls featuring dozen Indian states along with destination countries Nepal, Thailand and Malaysia graced the fair. NTB won the best print promotion award, attributed to excellent combination of both content and substance.

According to the NTB, keen interests shown by the travel trade visitors towards Nepal prove that Indians are regaining their confidence to travel to Nepal.

India is the most significant market for the Nepalese tourism industry with approximately 1/3rd total market share. Indian market is important for both in terms of value and volume.

In 2012, Nepal received 1,65,815 tourists from India by air which is 20.6% increase as compared to 2011. In the period of Jan-July 2013 itself, Nepal received 89500 tourists from India.


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