New strategy to bring more tourists in the offing, discloses NTB

NTB logo, file.
NTB logo, file.

KATHMAND, Nepal-With an aim to reposition Nepal´s image in the international tourism market, the government  is planning to implement a new strategy to increase the number of tourists in Nepal. ‘New strategies will be in instrumental in increasing the number of tourists to Nepal. Prior to this, we were solely dependent on the individual overseas tour operators to promote Nepal,’ Subash Niraula, the officiating chief executive officer of Nepal Tourism Board (NTB)said.

Stating that the board will now all be working together in a concerted, focused and centralized effort to penetrate new segment of a market that has a great potential, Niraula said issuing a press release adding NTB has started parleying with tourism associations and experts to adopt a strategy that penetrates the international market more subtly.

In the meantime, NTB held parleys with the representatives of Five- and Four-Star hotels to discuss about promoting Nepal as a Meeting, Incentive, Conference and Exhibition (MICE) destination.

Nepal has all components that a MICE destination should have: charming faces, the true feeling of hospitality, meditation, adventure tourism and festivals all the year among others.

On the occasion, NTB asked the hotels to form a grouping or association so that it would be easy to explore, promote and support MICE tourism as far as possible.

NTB also requested the representative to provide the modality for concert market and promotion plan in a focused and targeted market.

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