KATHMANDU, Nepal- Nepal Tourism Board (NTB), the government body to look after the tourism development in the country is looking to promote the country’s adventure and cultural offerings and thereby attracting the youth from India, in its bid to give a push to Inbound Tourism.
The NTB for the purpose has planned to work in tandem with the Indian travel trade to organize cultural events in various cities of India, besides its traditional markets of Pune, Mumbai, Delhi and Kolkata.
A major portion of tourists visiting Nepal arrives from India both through land and air route.
NTB is also planning a FAM trip for travel agents from Delhi, to showcase lesser-known destinations in the country. According to the NTB official, the trip will be organized some time in the last week of this month or early next month.
Earlier this year, NTB had conducted roadshows in two Tamil Nadu cities of India, Madurai and Tiruchirappalli, targeting the pilgrim segment.
In 2012, Nepal had received 164,680 tourists from India by air, which is a 13.3 per cent increase from 2011. Over the last three years, Nepal has witnessed a 15-20 per cent rise in tourist arrivals from India.
Indians generally visit Nepal for adventure, pilgrimages, or for cultural holidays. Of late, there has been an increase in the number of youth touring the country, looking for fresh experiences, noted an NTB official.