KATHMANDU, Nepal- The 777 Days of Incredible Indian Himalayas campaign that the government of India launched on World Tourism Day last week, is likely to help the international tourist inflow in Nepal.
India’s Ministry of Tourism has launched the campaign, aiming to boost off-season traffic and promote the Himalayas mountain range.
Focusing on the six Himalayan states – Jammu and Kashmir, Himachal Pradesh, Uttarakhand, West Bengal, Sikkim and Arunachal Pradesh – the campaign aims to position India as a 365-day destination by attracting foreigners during the lean summer season.
Nepali travel tour operators are optimistic about the improved figures of tourists arrivals with the Indian campaign at the peak tourist season in Nepal.
“Since the arrival trends revealed that international tourists visiting India are also willing to visit Nepal, the campaign launched in India would benefit Nepal as the countries share open border,” opined Madhusudan Pyakurel, general secretary of Society of Travel and Tour Association Nepal.
He opined that the Nepal government should also launch programmes and campaigns to lure tourists in off seasons.
In the campaign that began on September 27, tourists can enjoy variety of attractions including a Himalayan run, river rafting, trekking and cycling events.
Besides the campaign, India has also released two promotional films, a book on travelling safe within the Himalayas, a calendar of events and a website.